Gucci announces donation of € 2 million to fight COVID-19 pandemic

Gucci is the last to join a number of brands offering their support after COVID-19. The Italian label has announced plans to donate 2 million euros to local and global crowdfunding campaigns.

The funds will be divided into two separate donations of 1 million euros. At the local level, Gucci, in collaboration with Intesa Sanpaolo, will send one of the donations to the Italian Civil Protection Department (Protezione Civile). Protezione Civile will allocate money according to “the medical services and organizations of the country that manage the emergency, with the priority of creating new intensive care units”.

To focus on global efforts, a second Gucci donation will go to the United Nations Covid-19 Solidarity Fund. This fund, which directly supports the World Health Organization (WHO), focuses in particular on tracking, understanding the spread of the virus, and accelerating vaccine development.

"This pandemic calls us to an unexpected task, but it is a call we strongly respond to, advocating for the dedicated work carried out by medical professionals, doctors and nurses who work at the forefront to help those affected by the outbreak of the Covid-19 virus especially in our home country of Italy and around the world, ”said Alessandro Michele, creative director of Gucci, and Marco Bizzarri, president and CEO of Gucci, in a joint letter announcing this initiative.

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