FASHION INDUSTRY: NEW STRATEGY FOR L'OFFICIEL RUSSIA

FASHION INDUSTRY: NEW STRATEGY FOR L'OFFICIEL RUSSIA

FASHION INDUSTRY: NEW STRATEGY FOR L'OFFICIEL RUSSIA

FASHION INDUSTRY: NEW STRATEGY FOR L'OFFICIEL RUSSIA

The Russian magazine changes its program and direction of its content, and also gives due to its origin through events and awards.

Moscow. March 19, 2019. After 21 years of traditional print history in Russia, L'Officiel Russia is changing its strategy.

Today, L'Officiel brand is successfully developing in France, Germany, Italy, Japan and 24 other countries.

The first issue of L'Officiel was released in Paris in 1921, and since then the magazine has not ceased to be the property of the family. His legacy helps to honor the traditions established by three generations of the Jal-Aimer family.

The journal has been published in Russia since 1998. Its editors at various times were Evelina Khromchenko, Maria Nevskaya, Ksenia Gorbacheva, Ksenia Sobchak.

TODAY L'OFFICIEL RUSSIA THIS DIGITAL PLATFORM, EVENT SITE AND QUARTERLY PRINTED EDITION.

Edward Dorozhkin, who previously held the position of editor-in-chief, became the head of the joint editorial staff of the site and magazine.

DIGITAL PLATFORM

The site L’'Officiel works on a single platform in 26 countries, and its Russian version is one of the most popular in attendance and number of views.

SEAL

The next issue, No. 177, will be fully devoted to fashion and will go on sale on August 21, 2019. Issue number 178 will be released November 20, 2019 and will be devoted to the jewelry and gift industry.

The magazine will talk about fashion in the context of other phenomena, and about other phenomena in the context of fashion. By tradition, L'Officiel pays considerable attention to events and people from the field of art.

DEVELOPMENTS

2 annual national events.

Competition for young designers

L'Officiel Russia has always been distinguished by its close attention to the young segment and new things in the fashion industry. The DNA of this brand places great emphasis on the competition of young designers, where the jury will select the winners who will present their innovative work.

Window to paris

The second most important element in the DNA of L'Officiel is, of course, his country of origin, France, and his hometown, Paris. Unbreakable bonds bind the magazine to this country. We want to strongly emphasize this "French character" of the brand, which is very relevant now, because Paris has once again become the world capital of fashion. The festival "Window to Paris" will attract a significant number of participants from various spheres – fashion, beauty, gastronomy, and will sing the ode to the legendary country and great city. Fashion shows, conferences, master classes, promotions – all this will be part of the program.

Additional information and interview: [email protected]

03/19/2019 Discuss the news

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